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Poinciana was planned in the 1960s. The original developer was Gulf American Corporation. Poinciana was conceived as a retirement destination, and the first homes were built in 1973 around the Poinciana Golf and Racquet Club. Since the mid-1980s the developer has been AV Homes (formerly Avatar Holdings).By 1994 the population had only risen to about 8,000, but since then growth has been rapid.